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Since the Vail Film Festival's inception,MetaFoundry has fulfilled the festival's design, technology, and marketing needs. Each year, we update the overall strategy, refresh the festival's visual identity, and create new print and web components for in an integrated look with maximum impact. We also built a VFF blog; staff, press, and filmmaker extranets; filmmaker and patron forums for community building; a promotion engine that drives multiple sweepstakes and contests; and a web store for ticket sales.
The results? The festival has drawn over 30,000 attendees since its inception in 2003, and has been heralded as the most successful new event in the history of Vail by Bill Jensen, COO of Vail Resorts, Rod Slifer, Mayor of Vail, and Kaye Ferry, President of the Vail Chamber and Business Association. The marketing campaigns are regularly cited as a key driver of the festival’s success.