 |
 |
 |
 |
 |
|
 |
 |
FYI became a client when we met its dynamic founder, HeathCliff Rothman, in early 2006 at the Vail Film Festival. We were captivated by HeathCliff's vision and FYI's mission to encourage youth worldwide to create and submit short films on issues that matter to them. An hour and a glass of Shiraz later, we had forged a partnership to enhance FYI's visual identity and improve its web presence. Today, we're a key driver in the FYI marketing and promotional strategy, producing the FYI website and online advertising, national print ads, posters and collateral pieces, all integrated in look, feel, and messaging.